The protest saw three individuals invade the catwalk demanding an end to the fashion giant’s use of sheep’s wool, following an investigation that allegedly revealed mistreatment of animals in the supply chain. London Fashion Week witnessed an unexpected runway interruption on September 17, when activists from animal rights organisation PETA (People for the Ethical Treatment of Animals) crashed the H&M show at Kensington Olympia. Also read | PETA slams Kim Kardashian for giving dogs as Christmas presents to kids
The London disruption comes shortly after security concerns flared up during New York Fashion Week. He subsequently issued a public apology following the incident.
Just days earlier, Steven Kolb, CEO and president of the Council of Fashion Designers of America (CFDA), faced scrutiny after physically intervening with two PETA activists at a presentation for COS — another brand owned by the H&M Group.
This article will be updated when the brand breaks the silence. H&M has not yet responded to the runway incident at London Fashion Week.
