The top Bharatiya Janata Party (BJP) leadership huddled at the state party headquarters on Friday to draw a roadmap for the month-long Seva Sankalp campaign starting September 17, apprise people of the Centre and the state government’s welfare schemes, besides discussing the party’s preparedness for 2027 state assembly polls.
“We discussed the month-long Seva, Sushasan campaign starting from September 17. The party’s preparations for the 2027 assembly polls were also discussed, he added. The meeting focused on three agendas – making Seva Sankalp Abhiyan from September 17 to October 17 a mass movement to mark 25 years of Prime Minister Narendra Modi’s public life, discussing names for Rajya Sabha and 11 MLC seats (teachers and graduates constituencies) for which polls are due and preparations for 2027 assembly polls. Sources said around 13 types of programmes under the campaign were discussed. The campaign will be used to take Centre’s and state government’s welfare schemes, PM’s 25-year journey, development works and beneficiary experiences to every household across 1.77 lakh booths in UP.
The dates for the Rajya Sabha and MLC polls have not been announced. Chief minister Yogi Adityanath, BJP national general secretary (organisation) BL Santosh, state incharge Vinod Tawde, co-incharge Jagdish Patel, state president Pankaj Chaudhary, state general secretary (organisation) Dharampal Singh and deputy chief minister Keshav Prasad Maurya and Brajesh Pathak attended the closed-door meeting that continued till late evening. The proposed Uttar Pradesh visits of BJP national president Nitin Nabin and Union home minister Amit Shah were also discussed.
The party has planned a month-long mega nationwide campaign titled “Seva Sankalp Abhiyan” (running alongside the core governance theme of Seva, Sushasan, and Garib Kalyan). Discussions on the party’s state executive committee also took place,” state BJP president Pankaj Chaudhary, told the media after the meeting. “The party will use this month-long period to nullify growing resentment among a section of the community against it in the aftermath of students’ protest over UGC and reservation,” a senior BJP leader said. Leaders said the party will counter the opposition’s narrative on UGC and reservation during the campaign by explaining facts and highlighting the government’s record on social justice and empowerment.
