Techie quits ₹75 LPA job to build startup, but loses ‘every customer: A practical reader guide

Techie quits ₹75 LPA job to build startup, but loses 'every customer: A practical reader guide

Because they understood the importance of pivoting from an unsuccessful business model to a promising one, from Nokia to Netflix, some of the world’s greatest companies today exist.

Closer home, one young entrepreneur learned the importance of pivoting when she lost “every customer” in one month.

But you won’t know when to quit. She chose to give up that impressive salary in order to build her own startup, but soon faced an unprecedented challenge. Fridayy helps small businesses create online stores, product catalogues and marketing content and sell across marketplaces using AI. Thakur admitted that building a company has been extremely difficult, with a long pivot, slow B2B sales and a limited runway, but she is still glad that she took the risk and gave it everything. She was careful to add that she wasn’t writing about these challenges to deter would-be entrepreneurs. You’ll want to give it one last shot, hoping this time it works. The Pune-based founder ended her post on a positive note, saying that building a startup had taught her more than any job could.

Thakur, who holds a master’s degree in computer science from the University of Southern California, revealed that she was earning ₹ 75 lakh in a tech job. “It took us 7 months to find a pivot. Another 9 to build something meaningful,” the co-founder of Fridayy AI revealed. Instead, she wanted them to understand what it takes to build a successful business. (Also read: Couple quit ₹ 35 LPA tech jobs to become influencers, earned over ₹ 1 crore in just one year ) “I’m not telling you this to scare you.

Because building something takes an unlimited, insane, almost delusional belief in yourself,” she said, i’m telling you. Because the thrill of building something of your own is inexplicable.

The co-founder of Fridayy AI also revealed that the startup once lost “every customer” in 30 days, forcing them to rethink their business strategy completely. In her note to fellow founders, Thakur said that not choosing a steady paycheck could feel foolish at times, but building anything great requires a degree of risk. “Everyone says knowing when to quit is a sign of intelligence.