Investing in a mattress is not just another purchase; it is an important investment in your sleep, comfort, and overall health. In this edition of HT Lifestyle’s series, ‘Before You Buy’, we spoke to Ullas Vijay, Chief Marketing Officer, Duroflex Group, to understand what you should consider before choosing a mattress, from the right firmness and material to body support, sleeping position and long-term comfort.
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Because every body, sleep position, and sleep environment is different, there is no universal definition of comfort or support. Consumers should therefore look beyond how a mattress feels on the surface and understand what is happening within its construction.
