Tim Cook is stepping down as Apple CEO today after 15 years at the top of the company. He became CEO in 2011, taking over from Apple co-founder Steve Jobs. He will hand over the CEO role to John Ternus, Apple’s senior vice president of Hardware Engineering. Cook’s exit marks the end of a major chapter in Apple’s history.
During his time as CEO, Apple launched products including the Apple Watch and AirPods. More recently, the company also launched the MacBook Neo. However, Cook is not completely leaving Apple. He will continue with the company as its executive chairman. Cook’s leadership has been closely linked with Apple’s expansion into new products and services. Tim Cook had already played a major role at Apple before becoming CEO. His operations and supply-chain expertise became a key part of his leadership. Cook’s departure comes as Apple prepares for another major phase of product development. The company is reportedly working on a foldable iPhone, which is expected to arrive shortly after Cook steps down.
As Cook ends his 15-year run, one of his quotes on artificial intelligence stands out. Steve Jobs hired him in 1998, and Cook later became chief operating officer in 2005.
Apple said he will also help with certain areas of the business, including engaging with policymakers around the world.
John Ternus will now take charge as Apple enters this new phase. He is expected to oversee the company’s future products, including its rumored smart glasses and upcoming AI-focused devices. The leadership change comes at a time when Apple is facing growing competition in artificial intelligence. The company is expected to focus more heavily on AI products and experiences as rivals such as OpenAI push into new hardware.
