Gold jewellery once meant one statement piece reserved for special moments, worn occasionally and locked away the rest of the time. That’s changing. In this edition of ‘Before you buy’, HT Lifestyle spoke to Jia Dholakia, Head of Design at Verlas, to understand what buyers should consider before investing in gold jewellery.
The way we choose jewellery today increasingly mirrors how we choose clothes: based on our mood, the occasion and how often we’ll actually wear it.
Jia highlighted that purity should be as easy to trust as a fabric tag. Every BIS hallmarked jewellery design carries a purity grade that tells you exactly what you’re buying. It’s a simple detail, but an important one when choosing gold jewellery. Gold looks best in conversation with the rest of your jewellery box, not off on its own. Picture how a new piece will sit next to what you already reach for, layered with thin chains, stacked with existing rings, or worn alone. It’s a quick way to tell what earns a place in rotation from what ends up sitting untouched. Gold, bought this way, stops being something you put away and becomes a wardrobe staple.
