A Bengaluru -based founder has revealed why he sold his Mumbai house to buy a Ducati XDiavel, saying the decision was less about the bike and more about choosing to live in the present.
Choudhary said that the pressure of building a startup and the anxiety that came with it made him realise that a 20-year mortgage was not going to fix his head. A 20-year mortgage on a piece of concrete wasn’t going to fix my head. Further, describing the motorcycle, Choudhary highlighted its 1,262cc V-twin engine, 156 hp and Brembo brakes.
“I sold my house to buy a Ducati. Yes. That Dukaan founder/CTO sold his house for a f*cking Ducati,” Subhash Choudhary, co-founder and CTO of e-commerce platform Dukaan, wrote in an X post. It’ll appreciate. He eventually sold the house and bought a Ducati XDiavel. “At some point, ‘investing for the future’ becomes a very expensive way of refusing to live in the present. Meanwhile, The endless grind of Building a startup, the middle-of-the-night anxiety, the weight of keeping the machinery moving was keeping my head spinning at all times. I needed a release valve. Later, a motorcycle enthusiast in his thirties stopped him and asked for a ride on the XDiavel. “I spent years building a future. Maybe it’s time I start living in it. And for you; Stop going into debt for your future. Go buy your present. Get into debt if you have to.. Get the bike. Get the ridiculous music system. Build the home lab. Book the trip. Buy the thing that makes you cry inside,” he concluded.
“Every month, I told myself the lie millions of us tell ourselves: “It’s an investment. Hold long enough and it’ll make sense,'” he said. So I sold the house and bought a Ducati XDiavel,” the founder said. He said riding it, including a late-night ride around Bengaluru’s Outer Ring Road, gave him a sense of release. Choudhary said that he gave him one and had never seen someone that happy.
