The Bharatiya Janata Party (BJP) is drawing up an extensive youth outreach programme across Bihar, with the party planning direct engagement with Generation Z at coaching centres, colleges, universities, hostels and youth clubs to understand their aspirations and concerns, and communicate the work of the NDA governments at the Centre and in the state.
Bharatiya Janata Yuva Morcha (BJYM) state president Jitendra Kumar Singh said the detailed programme would be unveiled at a Yuva Morcha workshop in Patna on August 30. The initiative will seek to take BJP beyond conventional political outreach and establish direct conversations with the youth, particularly those born between 1997 and 2012 (known as Gen Z).
A state-level youth committee, including the state Yuva Morcha president, will coordinate the initiative and engage with youth on their aspirations, concerns and expectations. Siwan has already hosted one such meet. The team is headed by party president Nitin Nabin and includes national general secretaries Vinod Tawde and Smriti Irani, along with Gujarat minister Harsh Sanghavi and Chhattisgarh minister OP Choudhary. The initiative is aimed at understanding the aspirations, concerns and expectations of younger Indians and creating platforms for direct interaction with BJP leaders. “The BJP’s sharper focus on Gen Z reflects the growing importance of a generation that is increasingly entering the electorate and shaping political conversations through campuses, social media and other digital platforms.
The state BJP is also preparing to constitute a dedicated youth engagement committee, with its members expected to be finalised around September 17. The committee is expected to participate in the party’s Seva Sankalp Abhiyan, scheduled from September 17 to October 17, coinciding with Prime Minister Narendra Modi’s birthday, focusing on public service and youth-driven outreach. BJP state vice-president Santosh Pathak said party leaders at different levels had been asked to interact with young people up to the age of 29 in at least two localities every month. The Bihar initiative comes days after the BJP at the national level constituted a dedicated team on August 17 for its Gen Z outreach programme.
“We will reach out to locations with a significant presence of youth, like coaching centres, colleges, universities, hostels, and youth clubs,” Singh said, adding that the party would seek to explain the governments’ achievements while also listening to the expectations and concerns of young people. The party will also organise “Yuva Samwad” programmes at the district level, with interactions scheduled in Gaya and Aurangabad on Wednesday. The party’s stated objective is not merely to communicate its achievements but to create a direct feedback mechanism to understand issues concerning education, employment, skills, opportunities and aspirations,” said Prof Gyanendra Yadav of the department of sociology, College of Commerce, Arts and Science of Patna’s Patliputra University.
