* Consumer firms lock horns with India regulator over colorful health warnings on packaging
Buy the same brand in India, and it contains three times as much sugar. It also includes artificial dye, whose presence in food products in Europe requires a prominent health warning. In India, the colorant’s presence is noted merely in small print on the back of the can. That suits some of the world’s biggest companies, which have long resisted Indian efforts to mandate nutritional warnings on the front of packaged products. Consumer giants like Coca-Cola, which makes Fanta, appear to have the advantage. Executives also urged regulators to focus on encouraging portion control. Coca-Cola and its bottling partners, however, have voluntarily added traffic-light-style labels to their drinks in some two dozen European markets.
* Big Food under pressure from activists, changing tastes of Indian middle class * Activists scrutinize packaged food for ingredients they consider inferior NEW DELHI/LONDON, – A can of Fanta sold in London has 63 calories. Because they would not prevent consumers from otherwise having sugary and salty foods, she added that warning labels were pointless. Because indian doctors had done a good job teaching their patients what food should be avoided, and they were unnecessary.
India’s food-safety regulator said in August that it had abandoned a push for colorful warnings on the front of food packaging. It said such warning labels don’t account for how Indian cuisine has more intense flavors than Western food and instead proposed that companies display a black-and-white table of sugar, fat and salt content. The Food Safety and Standards Authority of India buckled after a tense March meeting with industry executives, who argued that such warning labels were confusing and ineffective, according to recordings reviewed by Reuters. Such labels provide “clear and transparent” information, Coca-Cola HBC, a Switzerland-based affiliate, says on its website.
