Advance bookings for Yash ’s highly anticipated film, Toxic, began on Friday morning, five days before the film hits the screens. Its breakneck pace in the first 24 hours indicates that this one may be set for a monumental opening, challenging several all-time records in Indian cinema. The film, directed by Geetu Mohandas, has been mounted on a massive scale and is being billed as a pan-India entertainer. Given Yash’s stardom and the film’s scale, the interest in Toxic is high.
Advance bookings for Toxic opened at around 6 AM on Friday, August 21. Toxic crossed ₹ 18 crore in advance bookings on its first day, in just 48 hours. By Sunday morning, the film had sold over 4.7 lakh tickets across India in all languages. This included a staggering ₹ 10 crore gross from the original Kannada version alone. By 8 AM on Sunday, the Hindi version of Toxic was beating industry projections, grossing ₹ 8 crore in advance bookings for day 1 alone. The film will release in theatres on August 26.
The national cinema chains opened their screens a few hours later. There was an immediate rush for tickets on all major online ticketing platforms. By Sunday morning, the film was selling 10k tickets per hour on BookMyShow, a sizable figure four days before release. The Hindi dub is also performing better than expected by the industry. This is in line with Yash’s popularity in the north since the success of the KGF films. The film is expected to compete with Hindi releases with its dubbed version. Toxic, directed by Geetu Mohandas, also stars Nayanthara, Kiara Advani , Huma Qureshi, Rukmini Vasanth, and Tara Sutaria in the lead roles. Toxic has been in the news for its steamy, intimate scenes and sequences that appear to show women in a not-so-favourable light through imagery and dialogue. The film was cleared by the CBFC with no cuts and an A-rating.
