Athleisure in India has moved far beyond the gym.
Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy. For Gen Z and millennials in India, comfort is no longer the opposite of style. It is part of it. The change was accelerated by work-from-home dressing, but it has continued well beyond the pandemic. It makes sense for a generation that often has to fit multiple roles into the same day. Clothing that can handle a commute, a workout, travel and a casual evening without requiring a complete outfit change has obvious appeal.
She began her writing journey in 2020, but her love for fashion started long before that. Today, sportswear is being worn for everything from commuting and travelling to casual meetings and social plans.
