Members of the Union Council of Ministers received an analysis of their engagement on four major social media platforms during Wednesday’s cabinet meeting chaired by Prime Minister Narendra Modi and were also given instructions to expand their footprint across networks and scale up outreach, said people aware of the matter. The PM is also learnt to have told the ministers to visit public schools and universities for “freewheeling chats” with students, with Union ministers Pralhad Joshi and Mansukh Mandaviya set to coordinate the outreach.
The PM has been vocal about using social media platforms to disseminate government plans and programmes, to forge a direct link between the electorate and elected representatives and to shape the narrative. In recent meetings with the Bharatiya Janata Party-led National Democratic Alliance lawmakers, he had reiterated the need to improve social media outreach.
Earlier reporting noted: Ministers were briefed on their social media performance, sources said. Earlier reporting noted: In Cabinet Meet, Review Of Ministers’ Social Media Performance: Inside Track In Cabinet Meet, Review Of Ministers’ Social Media Performance: Inside Track In Cabinet Meet, Review Of Ministers’ Social Media Performance: Inside Track Earlier reporting noted: Prime Minister Narendra Modi is the undisputed leader among all his Cabinet members in terms of his social media performance, sources have told NDTV as the rankings were disclosed at the Cabinet meeting on Wednesday.
