Amit Malviya’s reign as the BJP’s online czar came to an end on Monday (August 17, 2026) after an 11-year run, with Deepak Mhaske , former social media convenor for the party in Chattisgarh, being appointed in his place.
Malviya’s future within the BJP after the new team was announced, but he had been part of the winning team of the West Bengal polls, being national secretary in charge of the State.
Nothing has been said of Mr.
Many reasons are being put forward for Mr. Mhaske also sends out several messages on Mr. Malviya’s exit. The first being that BJP president Nitin Nabin had worked closely with Mr. Mr. Nabin was, at that time, a Minister in the Bihar government and peripheral to the larger organisational charting. His bonding with Mr.
Malviya’s exit: the length of time he stayed in the position, a new party president wanting to bring in his own people and even the need for the BJP for a fresh look at how to engage Gen-Z on social media — that is, the rather obvious point that 2026 is not 2014. Mhaske when the former had been one of the party in-charges of the Chhattisgarh Assembly polls in 2023. Mhaske was therefore organic and, as BJP president, he wanted someone within his own circle of trust to handle the party’s social media image.
That said, appointing Mr.
Mr. Mhaske and Shiwanand Dwivedi (biographer of Home Minister Amit Shah) are expected to rouse the rural, semi-rural, tier-two Gen-Z sentiment, having their own particular concerns and issues. Expect the BJP’s online engagement to now have more of a micro-aimed and segmentary flavour than the big-picture discourses of the past.
