Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
With this, a new Ayurvedic wellness brand has been launched in the market: Amma Living. Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends. Nowadays, in search of digestive health, most of us are turning towards Ayurvedic products, which are free from chemicals and parabens. From herbal teas and digestive capsules to supplements and gut-friendly skincare, Ayurveda is no longer limited to traditional clinics. Amma Living is a wellness brand rooted in Ayurveda, a traditional Indian system of holistic health. It focuses on natural, plant-based wellness products designed to support everyday health. They aim to promote preventive health (staying well, not just treating illness) by drawing on traditional Indian herbal knowledge and offering clean, chemical-free products. Their varied product line includes herbal supplements, teas and tonics, and skincare made from natural ingredients, offering remedies for digestion, stress, and sleep. Ayurvedic skincare products:
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses.
