NoidaThe Noida Metro Rail Corporation (NMRC) on Thursday offered an opportunity for getting co-branding rights to private firms at 12 stations on the Aqua Line for a 10-year period.
Event Context
“The facility also aims to provide value to the organisation/brands who associate with NMRC, and also maximise the revenue potential other than fare box revenue for NMRC,” Kranti Shekhar Singh, officer on special duty of Noida authority, said in a statement.
The stations covered are Sector 76, Sector 81, Sector 83, Sector 101, Sector 137, Sector 144, Sector 145, Sector 147, Sector 148, Pari Chowk, Alpha-1 and Depot station, said officials.
At present, Aqua Line connects Noida Sector 51 to Depot Station in Greater Noida and records an average daily ridership of around 60,705 passengers, as per June 2026 statistics.
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Team Analysis
Of these, Pari Chowk and Alpha-1 offer the largest advertising inventory, with 460 sqm of outdoor advertising space, including station pillars and 200 sqm inside space. The remaining stations will have 300 sqm of outdoor advertising space each, said officials.
The successful bidder will also have to earmark an additional 5% of advertising space at each station for NMRC’s public awareness and social campaigns, said officials.
Match Outlook
A pre-bid meeting will be organised on August 11 and last date of submission of application is August 25.
NMRC is a Special Purpose Vehicle (SPV) formed for planning and executing urban transport projects in Noida and Greater Noida regions to provide a world-class public transportation system with state-of-the-art technology, said officials.
