In the age of social media , skincare routines have become a popular part of digital culture. From overnight serums to multi-step regimens featuring trending ingredients, influencers often present their personal routines as the secret to healthy, glowing skin. However, what works for one person may not necessarily work for another. Skincare is not a one-size-fits-all approach, and blindly following online advice can sometimes do more harm than good. Dr Pravin Banodkar, MBBS, DNB, dermatologist, SRCC Children Hospital, Mahalakshmi and Saifee Hospital, Mumbai, explained why your skin needs individual attention.
Additional products should be introduced thoughtfully, based on individual concerns and professional guidance. People often combine moisturisers, sunscreens and products containing active ingredients without understanding how they interact with their skin. This can lead to redness, burning, peeling, acne breakouts, and increased skin sensitivity. Introducing several new products at once can also make it difficult to identify what is causing a reaction. A healthy skincare routine does not need to be complicated. For most people, the basics include a gentle cleanser, a moisturiser suited to their skin type, and sunscreen for protection against sun exposure. Social media can be a useful platform for raising awareness about skin health, dermatological conditions and skincare ingredients. However, it should serve as a source of information, not a substitute for personalised medical advice.
“One of the biggest risks of copying influencer routines is the indiscriminate layering of skincare products,” said Dr Banodkar.
For instance, salicylic acid may benefit someone with oily skin, but it may not be suitable for someone with sensitive skin, who could experience irritation, redness, or rashes. Similarly, ingredients that help manage pigmentation may not suit every skin type. Understanding your skin’s needs is essential before introducing new products into your routine.
